The Formalism of
Business Certainty
While
there will always be challenging times, times of uncertainty are also times of
great opportunity. Some of the best companies have always excelled in the most
difficult eras, as well as the periods experiencing the highest growth. Most of
the global powerhouses were actually born and conceived during an economic
downturn, recession, or depression, such as Apple, Microsoft, and Disney, just
to name a few of today’s giants.
By learning to become more efficient and optimize your sales, marketing,
operations, and financial strengths in any environment, you’re business will
dominate the market in all economic periods. Whether you’re a striving
entrepreneur or a thriving multi-billion dollar corporation, there are principles
and strategies that you must understand, embrace, and perfect in order to take
your business to this absolute state of certainty. This un-veering commitment
to The Formalism of Business Certainty is about creating and continually
improving a system, empowering you with the business acumen, insight, skills,
and tactics you need in order to gain an unstoppable advantage in all economic
conditions.
formalism
for·mal·ism [fawr-muh-liz-uhm]
Scrupulous
and strict adherence to and observance of a doctrine.
Formalism… Financially Optimize your business by creating Raving
customers through continuous Mapping,
Anticipation, Legally protection, and Innovating
your business utilizing customer needs-driven Sales & Marketing strategies.
Financially…
Look
beyond April 15th: How
and where is your business raising, making, saving, and spending money? These simple key measurements will
predict your company’s dominance or demise. You need to know exactly where your
business is, where it’s going, and anticipate the potholes that could strand
you on the side of the road and left behind by the competition.
Optimize…
Constant
and never-ending optimization and improvement: More often than not, the exponential growth opportunities
come from taking the core existing systems and processes you’re already using
and implementing them more effectively, and not from a new and untried
initiative. Accumulative optimizations and improvements, made continuously in
key areas of your business processes and systems can result in unexpected and
compounded growth for your company.
Raving…
Customers, raving about your business, a very simple concept:
You must uncover, embrace, and consistently satisfy the deepest needs of your
customers, every day, and encourage them and incentivize them to rave about
your company. The more worth you add to your customer, the more valuable your
business becomes, and the more you’ll eclipse the competition.
Mapping…
We’re
on a road to somewhere, your company’s market dominance: A business plan isn’t
a competitive advantage, it’s a necessity to get your company started and show
others that you have the goods. Assuming you’re developing your plan today,
when’s the last time you mapped out your company’s future? Intuitive business
mapping will take you from where you are today, to where it can be; the key is
to map out your success in the shortest distance and the least amount of time.
Anticipation…
Yes,
you can know about the days to come:
Trends don’t happen overnight, but your constant insight into what tomorrow
will bring can. Blockbuster didn’t
anticipate Netflix. Netflix was
about to miss RedBox. But RedBox didn’t anticipate Netflix and others
proliferation of streaming media as soon as it did happen. Don’t assume that because your company
is at the top or ahead of the curve today, that doing the same things the same
ways you’ve always done, that it will keep you ahead of the pack. Look, feel, and anticipate, and your
business will cause to happen in advance, accelerate, and realize before your
industry and competition.
Legally…
Always
use protection: Some really good
legally and intellectually protected ideas and processes went nowhere, but even
worse, some of the best legally protected ideas went somewhere else. So very little needs to be said here,
legally protect your business, assets, ideas, and processes.
Innovating…
Push
the envelope, break the paradigms:
Move beyond the limits of what has usually been done or what is the
accepted standard today. As an
innovator and leader, your business has to strategically initiate, pioneer, and
introduce, well in advance of the industry trends. Your company must constantly
create more value, something new and better than what exists today. Your
customers expect a constant evolution of offerings, innovations, and
improvements. If your business
can’t / doesn’t introduce leading edge offerings, they will simply go to your
competitor and find it. Just look
at Palm, and now Blackberry, in comparison to iPhone and Android operating
systems.
Sales
& Marketing…
I
want you to want me: Marketing
makes people want to do business with you. Sales are how you get paid. Your business must create
multiple channels to attract, entice, capture, convert, and close sales on
existing and new customers. Even businesses with inferior products or services
know who their customer is, what those customers want and need, and how to
market and sell their business proposition in a way that compels prospective
customer to buy, and they will continue to dominate the market due to this
superior sales and marketing.
Formalism… Financially Optimize your business by creating Raving
customers through continuous Mapping,
Anticipation, Legally protection, and Innovating
your business utilizing customer needs-driven Sales & Marketing strategies.
Created by Dave Cochran, Managing
Partner
Cochran Edwards Capital Partners,
Inc.
Direct: 206-552-0665
